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Experts in Strategy Digital

Design studio based in Barcelona

What is digital strategy and why is it important for your business?

Digital strategy is the set of actions and tools used to achieve a company’s marketing objectives in the online environment. A good digital strategy allows you to:

Increase the visibility and recognition of your brand on the Internet.

Attract and retain your target audience through valuable content.

Generate trust and credibility in your sector and differentiate yourself from the competition.

Convert your visitors into leads and your customers into brand ambassadors.

Measure and optimize the results of your digital marketing actions.

Digital Marketing Strategy Experts

Analysis

We study your current situation, your market, your competitors and your target audience to identify opportunities and challenges.

Planning

We define the most appropriate objectives, strategies and tactics to achieve them, as well as the key performance indicators (KPIs) to measure them.

Execution

We implement the digital marketing actions we have planned, using the most effective tools and channels for each case.

Follow-up

We monitor and evaluate the results of digital marketing actions, applying the necessary improvements to optimize performance.

Execution process of
Marketing Strategy

Our methodology is based on the SMART method, which consists of establishing specific, measurable, achievable, relevant and time-bound objectives. This way, we can ensure that our digital strategy is aligned with your business objectives and that we can measure its impact. In addition, we work with an agile and flexible philosophy, adapting to market changes and our clients’ needs.

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Customer briefing

During the meeting with the client, we focus on understanding their needs and objectives for the project. Through questions and answers, we make sure we understand what you expect and seek to achieve with it. With this information, we create a customized and effective strategy that is tailored to your business needs and objectives.

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Analysis and strategy

In the strategy part, we analyze the information gathered in the briefing and conduct a detailed research of the market and competition. This allows us to develop a solid and effective work strategy that improves the client's connection with its customers and stands out in the market.

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Team meeting

After developing the strategy, we defined the graphic style of the project through moodboards. We use visual and design resources to create images, colors and styles that reflect the client's identity and project direction. Moodboards are presented to the client for approval and are used as a guide in the design process. Defining the graphic style with moodboards allows us to ensure that the final design reflects the expected vision and objectives.

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Action Plan

Our team of designers will work with attention to detail to create customized and effective designs that fit the needs and objectives defined above. During the design process, we maintain open communication with the client to ensure that we are on the right track and that the final design reflects their vision and goals.

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Implementation

Our team of designers will work with attention to detail to create customized and effective designs that fit the needs and objectives defined above. During the design process, we maintain open communication with the client to ensure that we are on the right track and that the final design reflects their vision and goals.

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Results and improvement

After the design is completed and the client approves the final result, the next step is to deliver the final files. We ensure that the files are ready to print or use online, complying with the appropriate quality standards and formats. If necessary, we also provide guidance and technical support to help the customer use the final designs effectively.

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Frequently Asked Questions

A digital marketing strategy is an action plan that defines the objectives, actions, channels, resources and metrics to achieve the best possible results online.

Having a digital marketing strategy is important because it allows you to take full advantage of the opportunities offered by the Internet to reach your target audience, differentiate yourself from the competition, build trust and loyalty, increase sales and optimize ROI.

Hiring Several Pro’s digital marketing strategy service has several benefits, such as: having a team of professional experts in different areas of online marketing, receiving personalized advice tailored to your needs and objectives, having a detailed and realistic action plan, access to the most advanced and effective tools on the market and obtaining regular reports with the results and proposed improvements.

The steps followed to develop a digital marketing strategy with Several Pro are as follows: analysis of the environment, competition and target audience, definition of SMART objectives (specific, measurable, achievable, relevant and temporary), selection of the most appropriate actions and channels for each objective, allocation of the necessary human and economic resources, implementation and monitoring of the strategy and evaluation and optimization of the results.

The tools used to implement and measure a digital marketing strategy depend on the actions and channels chosen, but some of the most common ones are: Google Analytics, Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, Mailchimp, WordPress, Shopify, HubSpot, SEMrush, etc.

The results that can be expected from implementing a digital marketing strategy vary according to the objectives set, but some of the most common are: increased web traffic, improved organic search engine optimization (SEO), increased visibility and brand recognition, qualified lead generation, lead conversion into customers, customer loyalty and retention, growth in sales and net profit, and improved ROI (return on investment).

The digital marketing strategy is adapted to the needs and objectives of each client through a previous study of its current situation, its potential market and its value proposition. From there, a tailor-made strategy is designed that takes into account its strengths, weaknesses, opportunities and threats (SWOT analysis), as well as its available resources and expectations.

Several Pro differentiates itself from other digital marketing strategy agencies with its comprehensive, innovative and results-oriented approach. Several Pro not only offers a digital marketing strategy service, but also offers complementary services such as web design, software development and online marketing. In addition, Several Pro is committed to constant innovation and the application of the latest trends and technologies in the sector. Finally, Several Pro focuses on results and customer satisfaction, offering continuous follow-up and fluid communication.

To request a quote or a free consultation on the digital marketing strategy service you can contact Several Pro through the form you will find on its website https://several.pro/contacto/, by calling +34 910 23 23 23 or sending an email to [email protected].

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