Home · Web analytics and SEO positioning

Web Analytics and SEO

Design studio based in Barcelona

What is web analytics and SEO?

Web analytics is the process of measuring and analyzing user behavior on a website or mobile application. The objective is to obtain information on performance, usability, conversion and visitor satisfaction.

SEO (Search Engine Optimization) is the set of techniques applied to a website or a mobile application to improve its visibility on search engines such as Google or Bing. The goal is to attract more quality and relevant organic (non-paid) traffic.

Monitor your users

To know your audience

Web analytics lets you know who your users are, where they come from, what they search for, how they interact with your website or mobile app and what they like or dislike. This way you can adapt your content, your design and your offer to their needs and preferences.

To optimize your strategy

SEO positioning allows you to improve the structure, content and technical aspects of your website or mobile application to meet the criteria of search engines. This way you will be able to increase your relevance, your authority and your positioning against your competitors.

Our methodology

Our methodology is based on four pillars:

Research: we carry out an exhaustive study of your sector, your target audience and your keywords.

Implementation: we apply on-page, off-page and technical SEO best practices to your website or mobile application.

Measurement: we use advanced web analytics tools to monitor traffic, behavior and conversion of your users.

Optimization: we propose and implement continuous improvement actions based on the data obtained.

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Customer briefing

During the meeting with the client, we focus on understanding their needs and objectives for the project. Through questions and answers, we make sure we understand what you expect and seek to achieve with it. With this information, we create a customized and effective strategy that is tailored to your business needs and objectives.

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Analysis and strategy

In the strategy part, we analyze the information gathered in the briefing and conduct a detailed research of the market and competition. This allows us to develop a solid and effective work strategy that improves the client's connection with its customers and stands out in the market.

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Team meeting

After developing the strategy, we defined the graphic style of the project through moodboards. We use visual and design resources to create images, colors and styles that reflect the client's identity and project direction. Moodboards are presented to the client for approval and are used as a guide in the design process. Defining the graphic style with moodboards allows us to ensure that the final design reflects the expected vision and objectives.

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Action Plan

Our team of designers will work with attention to detail to create customized and effective designs that fit the needs and objectives defined above. During the design process, we maintain open communication with the client to ensure that we are on the right track and that the final design reflects their vision and goals.

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Implementation

Our team of designers will work with attention to detail to create customized and effective designs that fit the needs and objectives defined above. During the design process, we maintain open communication with the client to ensure that we are on the right track and that the final design reflects their vision and goals.

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Results and improvement

After the design is completed and the client approves the final result, the next step is to deliver the final files. We ensure that the files are ready to print or use online, complying with the appropriate quality standards and formats. If necessary, we also provide guidance and technical support to help the customer use the final designs effectively.

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Frequently Asked Questions

Web analytics and SEO positioning are two digital marketing disciplines that complement each other. Web analytics consists of measuring and analyzing user behavior on a website or mobile application in order to obtain valuable information to improve user experience, conversion and loyalty. SEO consists of optimizing the technical, structural and content aspects of a website or mobile application in order to improve its visibility and relevance in the organic search results of search engines such as Google or Bing.

Web analytics and SEO positioning are important for your digital project because they allow you to know your audience, their needs, preferences and interests, as well as the strengths and weaknesses of your website or mobile application. In this way, you will be able to adapt your offer, your design and your content to what your users are looking for and expect, thus increasing their satisfaction and loyalty. In addition, web analytics and SEO positioning help you to improve your positioning against your competition, increasing your organic traffic, your authority and your online reputation.

Hiring Several Pro’s web analytics and SEO positioning service has several benefits, such as: having a team of professional experts in both disciplines, receiving personalized advice tailored to your needs and objectives, having a detailed and realistic action plan, accessing the most advanced and effective tools on the market and obtaining periodic reports with the results and proposed improvements.

The methodology followed to perform the web analytics and SEO positioning service with Several Pro is based on four pillars: research, implementation, measurement and optimization. In the research phase, an exhaustive study of the sector, target audience and keywords is carried out. In the implementation phase, on-page, off-page and technical SEO best practices are applied to the website or mobile application. In the measurement phase, advanced web analytics tools are used to monitor traffic, behavior and user conversion. In the optimization phase, continuous improvement actions are proposed and implemented based on the data obtained.

The tools used for web analytics and SEO positioning depend on the actions and channels chosen, but some of the most common are: Google Analytics, Google Search Console, Google Tag Manager, Google Ads, Google Optimize, Google Data Studio, SEMrush, Ahrefs, Moz, Screaming Frog, etc.

The results that can be obtained with web analytics and SEO positioning vary according to the established objectives, but some of the most common are: increased qualified organic traffic, improved organic search engine optimization (SEO), increased visibility and brand recognition, generation of qualified leads, conversion of leads into customers, customer loyalty and retention, growth in sales and net profit, and improved ROI (return on investment).

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(+34) 681 023 683
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