Experiential Web Design for Tokiers - Tokio School

Web Guru Awards Site of the day

Personalized web experience with a tech-inspired neon aesthetic.

Tokiers website on a laptop among spheres on blue

Case study

Design and development for the Tokiers website, aimed at dynamically showcasing the students of the digital tech school Tokio School.

Year
2021
Client
Tokio School
Tokiers website, the Tokio School student community, on a tablet with the #alwaysforward slogan and featured video

Experiential Website for Tokio School

With the goal of creating a unique and immersive user experience for both new and existing users, a custom dynamic website was designed and developed that meets all of Tokio School’s objectives to showcase their students and their work. We worked from the start with a clear brief, crafting web usability that enhances the experience with glitch effects, movements, hover actions, and a darker theme reminiscent of a website backend, video games, and the signature pink neon lights atmosphere characteristic of Tokio School.

Project Methodology

We Talk With You
01 /06

We Talk With You

We hold an initial meeting to learn about your project, listen to your needs, and understand your goals. We analyze the starting point, address any questions, and establish the foundation for a close, transparent, and effective collaboration.

We Plan the Strategy
02 /06

We Plan the Strategy

Based on the information gathered, we define a work strategy tailored to your project. We set priorities, phases, timings, and objectives to ensure the development progresses in an organized, efficient way and stays fully aligned with you.

Structure, Wireframes, and Design
03 /06

Structure, Wireframes, and Design

Before moving on to the final design, we organize the user experience through wireframes and visual proposals. We define the architecture, navigation, and content layout to create a website that is clear, attractive, and easy to use.

SEO and Digital Marketing From the Start
04 /06

SEO and Digital Marketing From the Start

We integrate a strategic perspective from the very first phases of the project. We work on the structure, content, performance, and technical aspects needed for the website to be ready to rank, convert, and grow from day one.

Testing, Launch, and Technical Support
05 /06

Testing, Launch, and Technical Support

Before publishing, we review technical functionality, responsive adaptation, forms, speed, and all key website elements. Once validated, we execute the launch and provide support to address adjustments, questions, or later needs.

Monitoring, Analysis, and Growth
06 /06

Monitoring, Analysis, and Growth

After launch, we analyze website behavior and identify opportunities for improvement. We review data, performance, and objectives to continue optimizing the project and support its growth as your business evolves.

Hand-drawn wireframe sketch of the Tokio School website with training and enquiry sections, under blue light Mobile screens of the Tokiers website, Tokio School's student community, showing the menu and esports training section
Young gamer at a PC with neon lights and glitch effect for the Tokiers experiential website by Tokio School
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  • R 249 · G 101 · B 127 #F9657F
  • R 1 · G 220 · B 162 #01DCA2

CIRCULAR STD

CIRCULAR STD

CIRCULAR STD BOOK

CIRCULAR STD

The Circular Std typeface has been used to cover the entire web project, a powerful, modern and minimalist typeface. Designed by Lineto in Switzerland, it is known for its clean and legible design. It is versatile and adaptive, used in publications, websites and mobile applications. It consists of eight weights, including a version for display with thicker strokes and another for text with thinner strokes. This font is valued for its ability to convey a modern and sophisticated style in different graphic and editorial design contexts.

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Book

Tokiers website for Tokio School on a laptop showing the Meet our Tokiers and their works section

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