Experts in branding, brand strategy and visual communication.
Brand strategy is the process of defining and planning the objectives, values, personality, value proposition and positioning of your brand, as well as the actions and resources needed to communicate and achieve them. Brand strategy helps you create a solid, coherent and differentiated brand that reflects your essence and purpose, that connects you with your target audience, that distinguishes you from the competition, and that allows you to grow and evolve in the market.
We analyze and create
Analysis and diagnosis
Definition and development
Communication and dissemination
We communicate and spread your brand through different channels and formats, using digital marketing techniques. We create and manage online advertising campaigns on platforms such as Google Ads, Facebook Ads, Instagram Ads, YouTube Ads, etc. We create and manage content for your website, blog and social networks. We create and manage email marketing, SEO, SEM, inbound marketing, etc. strategies.
How do we perform the Brand Strategy?
At Several.pro we work on brand strategy with passion, professionalism and commitment. Our work process is based on active listening, research, creativity and iteration. These are the steps we follow to create brand strategies that exceed your expectations:
Customer briefing
During the meeting with the client, we focus on understanding their needs and objectives for the project. Through questions and answers, we make sure we understand what you expect and seek to achieve with it. With this information, we create a customized and effective strategy that is tailored to your business needs and objectives.
Empieza tu proyectoAnalysis and strategy
In the strategy part, we analyze the information gathered in the briefing and conduct a detailed research of the market and competition. This allows us to develop a solid and effective work strategy that improves the client's connection with its customers and stands out in the market.
Empieza tu proyectoDefinition of graphic styles
After developing the strategy, we defined the graphic style of the project through moodboards. We use visual and design resources to create images, colors and styles that reflect the client's identity and project direction. Moodboards are presented to the client for approval and are used as a guide in the design process. Defining the graphic style with moodboards allows us to ensure that the final design reflects the expected vision and objectives.
Empieza tu proyectoFinal options
Our team of designers will work with attention to detail to create customized and effective designs that fit the needs and objectives defined above. During the design process, we maintain open communication with the client to ensure that we are on the right track and that the final design reflects their vision and goals.
Empieza tu proyectoChoice and perfection
Our team of designers will work with attention to detail to create customized and effective designs that fit the needs and objectives defined above. During the design process, we maintain open communication with the client to ensure that we are on the right track and that the final design reflects their vision and goals.
Empieza tu proyectoDelivery of the AAFF
After the design is completed and the client approves the final result, the next step is to deliver the final files. We ensure that the files are ready to print or use online, complying with the appropriate quality standards and formats. If necessary, we also provide guidance and technical support to help the customer use the final designs effectively.
Empieza tu proyectoDo you have a Project?
If you want a memorable brand, contact us and we will help you to
let’s start a new path to digital success
Frequently Asked Questions
What is brand strategy?
The brand strategy is the plan that defines the objectives, values, personality, positioning and value proposition of your brand, as well as the actions you will take to communicate them and connect with your target audience. Brand strategy is important for your business because it helps you differentiate yourself from the competition, build customer trust and loyalty, increase your visibility and recognition in the marketplace, and create a coherent and consistent image across all touch points.
What are the benefits of a branding strategy for your business?
Branding strategy has many benefits for your business, such as:
- It allows you to better understand your target audience, their needs, preferences and motivations, and to adapt your offer and your communication to their expectations.
- It allows you to define your unique value proposition, that is, what makes you special and different from the rest of the options available in the market, and transmit it clearly and effectively.
- It allows you to create a personality and tone of voice for your brand that reflects your values and essence, and generates an emotional connection with your customers.
- It allows you to position yourself in the minds of your customers as a relevant, attractive and preferred option, providing them with real solutions and benefits.
- It allows you to create a visual identity for your brand that is consistent with your strategy, is easily recognizable and memorable, and reinforces your corporate image.
What steps should be followed to create a brand strategy?
To create a brand strategy, follow these steps:
- Define the mission, vision and values of your brand, i.e. the purpose, objective and principles that guide your activity.
- Analyze the market, the competition and your target audience, identifying the opportunities, threats, strengths and weaknesses of your business.
- Create a unique value proposition that summarizes what makes you different and better than the rest of the options available in the market, and that answers the question: why should they choose you?
- Define your brand positioning, that is, the place you want to occupy in the minds of your customers in relation to the competition, and how you want to be perceived.
- Define your brand’s personality and tone of voice, that is, the set of traits and characteristics that define your identity and your way of expressing yourself.
- Design the visual identity of your brand, that is, the set of graphic elements that represent your brand, such as the name, logo, typography, colors, images, etc.
- Develop an action plan that establishes the activities you are going to carry out to communicate your brand strategy through different channels and media.
What are some examples of successful branding strategies?
There are many examples of successful branding strategies that you can consult for inspiration. Some of them are:
- Ikea: a brand based on its unique value proposition: to offer functional, beautiful and inexpensive furniture that fits any space. Its strategy focuses on transmitting its Swedish philosophy based on simplicity, practicality and sustainability. His personality is approachable, fun and innovative. Its visual identity is simple but recognizable: its name in blue letters on a yellow background.
- Red Bull: a brand based on its unique value proposition: offering an energy drink that gives you the wings to live extreme experiences. Its strategy focuses on partnering with risky and adventurous sports and events that reflect its rebellious, daring and challenging spirit. His personality is young, dynamic and bold. Its visual identity is striking and memorable: a red bull on a blue background.
- Apple: a brand based on its unique value proposition: to offer innovative, stylish and easy-to-use technology products that improve people’s lives. Their strategy is focused on transmitting their vision of leadership, quality and exclusivity that makes them different from the rest. His personality is sophisticated, minimalist and avant-garde. Its visual identity is simple but iconic: a bitten apple.
- Zara: a brand that is based on its unique value proposition: to offer current, varied and affordable fashion that adapts to the tastes and needs of each customer. Its strategy focuses on following the latest market trends and offering constantly renewed collections with fast distribution and good value for money. His personality is modern, versatile and cosmopolitan. Its visual identity is discreet but elegant: its name in black letters on a white background.
What tools or resources can I use to create my brand strategy?
To create your brand strategy you can use these tools or resources:
- SWOT analysis: is a tool that allows you to analyze the weaknesses, strengths, opportunities and threats of your business in relation to the market and the competition.
- Positioning map: this is a tool that allows you to visualize how your brand is positioned in the market in relation to two variables relevant to your target audience (e.g. price and quality).
- BCG Matrix: is a tool that allows you to classify your products or services according to their market share and growth rate, and thus determine their profitability and potential.
- Business Model Canvas: is a tool that allows you to define the key elements of your business model, such as customer segments, value proposition, distribution channels, revenue sources, etc.
- Value proposition Canvas: this is a tool that allows you to design your value proposition based on the analysis of the problems, needs and benefits expected by your customers.
What are the benefits of a branding strategy for your business?
Branding strategy has many benefits for your business, such as:
- It allows you to better understand your target audience, their needs, preferences and motivations, and to adapt your offer and your communication to their expectations.
- It allows you to define your unique value proposition, that is, what makes you special and different from the rest of the options available in the market, and transmit it clearly and effectively.
- It allows you to create a personality and tone of voice for your brand that reflects your values and essence, and generates an emotional connection with your customers.
- It allows you to position yourself in the minds of your customers as a relevant, attractive and preferred option, providing them with real solutions and benefits.
- It allows you to create a visual identity for your brand that is consistent with your strategy, is easily recognizable and memorable, and reinforces your corporate image.
What steps should be followed to create a brand strategy?
To create a brand strategy, follow these steps:
- Define the mission, vision and values of your brand, i.e. the purpose, objective and principles that guide your activity.
- Analyze the market, the competition and your target audience, identifying the opportunities, threats, strengths and weaknesses of your business.
- Create a unique value proposition that summarizes what makes you different and better than the rest of the options available in the market, and that answers the question: why should they choose you?
- Define your brand positioning, that is, the place you want to occupy in the minds of your customers in relation to the competition, and how you want to be perceived.
- Define your brand’s personality and tone of voice, that is, the set of traits and characteristics that define your identity and your way of expressing yourself.
- Design the visual identity of your brand, that is, the set of graphic elements that represent your brand, such as the name, logo, typography, colors, images, etc.
- Develop an action plan that establishes the activities you are going to carry out to communicate your brand strategy through different channels and media.