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Inbound & Growth Marketing

Design studio based in Barcelona

What is Inbound & Growth Marketing?

Inbound & Growth Marketing is a digital marketing strategy that combines attraction, conversion, loyalty and optimization techniques to generate more and better customers for your business. It is based on creating and disseminating valuable content for your target audience, tailored to each stage of the buying process, and applying experiments and data analysis to improve results.

How can we help you?

Strategic planning

We study your market, your competition and your buyer persona to define the objectives, actions and key performance indicators (KPIs) of your project.

Automation and lead nurturing

We implement the necessary tools and processes to capture your visitors’ data, segment them according to their profile and behavior, and send them personalized email marketing campaigns to accompany them to the sale.

Content creation

We create and optimize the content you need to attract, educate and convince your potential customers: blog posts, ebooks, infographics, videos, podcasts, webinars, etc.

Analysis and optimization

We measure and analyze the performance of all marketing actions, identify areas for improvement and apply experiments to increase the return on investment (ROI).

Methodology applying Growth Marketing

Our methodology is based on four phases:

Attract: we generate qualified traffic to your website through SEO, SEM, social media and content marketing techniques.

Convert: we convert visitors into leads through forms, landing pages, pop-ups and chatbots.

Close: we close sales through lead scoring, lead nurturing, CRM and email marketing.

Delight: we build customer loyalty through after-sales service, referral marketing and loyalty marketing.

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Customer briefing

During the meeting with the client, we focus on understanding their needs and objectives for the project. Through questions and answers, we make sure we understand what you expect and seek to achieve with it. With this information, we create a customized and effective strategy that is tailored to your business needs and objectives.

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Analysis and strategy

In the strategy part, we analyze the information gathered in the briefing and conduct a detailed research of the market and competition. This allows us to develop a solid and effective work strategy that improves the client's connection with its customers and stands out in the market.

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Team meeting

After developing the strategy, we defined the graphic style of the project through moodboards. We use visual and design resources to create images, colors and styles that reflect the client's identity and project direction. Moodboards are presented to the client for approval and are used as a guide in the design process. Defining the graphic style with moodboards allows us to ensure that the final design reflects the expected vision and objectives.

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Action Plan

Our team of designers will work with attention to detail to create customized and effective designs that fit the needs and objectives defined above. During the design process, we maintain open communication with the client to ensure that we are on the right track and that the final design reflects their vision and goals.

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Implementation

Our team of designers will work with attention to detail to create customized and effective designs that fit the needs and objectives defined above. During the design process, we maintain open communication with the client to ensure that we are on the right track and that the final design reflects their vision and goals.

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Results and improvement

After the design is completed and the client approves the final result, the next step is to deliver the final files. We ensure that the files are ready to print or use online, complying with the appropriate quality standards and formats. If necessary, we also provide guidance and technical support to help the customer use the final designs effectively.

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Frequently Asked Questions

Inbound growth marketing is a methodology that combines inbound marketing and growth marketing to attract, convert, close and delight leads in an organic, personalized and scalable way. Inbound marketing focuses on creating and distributing valuable content that responds to the needs and interests of users at each stage of the sales funnel. Growth marketing focuses on applying data-driven experiments and optimizations to improve the performance of marketing actions and increase business growth.

Inbound growth marketing is important for your digital project because it allows you to make the most of the opportunities offered by the Internet to reach your target audience, differentiate yourself from the competition, build trust and loyalty, increase sales and optimize ROI. In addition, inbound growth marketing helps you adapt to the constant changes in the market and consumer habits, offering a personalized and memorable user experience.

Hiring Several Pro’s inbound growth marketing service has several benefits, such as: having a team of professionals who are experts in both disciplines, receiving personalized advice tailored to your needs and objectives, having a detailed and realistic action plan, access to the most advanced and effective tools on the market and obtaining periodic reports with the results and proposed improvements.

The methodology followed to perform the inbound growth marketing service with Several Pro is based on four phases: attract, convert, close and delight. In the attraction phase, valuable content is generated that responds to the needs and interests of users at each stage of the sales funnel. In the conversion phase, visitor data is captured through forms, landing pages, pop-ups and chatbots. In the closing phase, sales are closed through lead scoring, lead nurturing, CRM and email marketing. In the delight phase, customer loyalty is built through after-sales service, referral marketing and loyalty marketing.

The tools used to do inbound growth marketing depend on the actions and channels chosen, but some of the most common ones are: HubSpot, WordPress, Mailchimp, Google Analytics, Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, LinkedIn Ads, SEMrush, Ahrefs, Moz, etc.

What kind of results can be obtained with inbound growth marketing? The results that can be obtained with inbound growth marketing vary according to the objectives set, but some of the most common are: increased qualified organic traffic, improved organic search engine optimization (SEO), increased visibility and brand recognition, generation of qualified leads, conversion of leads into customers, customer loyalty and retention, growth in sales and net profit and improved ROI (return on investment).

The inbound growth marketing service adapts to the needs and objectives of each client through a previous study of their current situation, their potential market and their value proposition. From there, a tailor-made strategy is designed that takes into account its strengths, weaknesses, opportunities and threats (SWOT analysis), as well as its available resources and expectations.

Several Pro differentiates itself from other inbound growth marketing agencies with its comprehensive, innovative and results-oriented approach. Several Pro not only offers an inbound growth marketing service, but also offers complementary services such as web design, software development and web analytics. In addition, Several Pro is committed to constant innovation and the application of the latest trends and technologies in the sector. Finally, Several Pro focuses on results and customer satisfaction, offering continuous follow-up and fluid communication.

Several Pro offers several guarantees in its inbound growth marketing service, such as: compliance with the agreed deadlines, quality in the execution of the proposed actions, transparency in the management of the assigned budget, adaptability to changes and unforeseen events that may arise during the process and commitment to the achievement of the objectives set.

To request a quote or a free consultation on the inbound growth marketing service you can contact Several Pro through the form you will find on their website https://several.pro/contacto/, by calling +34 910 23 23 23 or sending an email to [email protected].

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(+34) 681 023 683
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