The personalized and unique BMW typeNext typeface has been used to develop the entire project, and in this way, the user is immersed in the BMW experience that the brand establishes under clear and aesthetic guidelines of a sans type with futuristic termination characters. BMW Type Next was designed by the British agency Monotype, in collaboration with the BMW design team. According to the agency, the font is inspired by the brand’s technology and innovation, with a focus on legibility and clarity.