BMW - Custom development for customer loyalty platform
Creation of a personalized web platform for BMW customers, where they can find information, files, promotions and events.
Sector: Automotive
Services
- Development
- Ux Analysis
- Web Design
- Web Development
- Custom web application
Creation of a platformweb for BMW
BMW needed a web platform that would collect relevant and unique information for the brand’s users, where they could view events, promotions, giveaways, download files and much more. In this way, BMW brought value to being part of its family. Throughout this project, we have carried out from the usability analysis to the complete implementation of the platform at the design and development level.
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BMWTypeNext
BMWTypeNext Light
BMWTypeNext Thin
Bold
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Regular
ABCDEFGHIJKLMNO
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Light
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BMWTypeNext
The personalized and unique BMW typeNext typeface has been used to develop the entire project, and in this way, the user is immersed in the BMW experience that the brand establishes under clear and aesthetic guidelines of a sans type with futuristic termination characters. BMW Type Next was designed by the British agency Monotype, in collaboration with the BMW design team. According to the agency, the font is inspired by the brand’s technology and innovation, with a focus on legibility and clarity.
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