Conversion Rate Optimisation (CRO)
CRO (Conversion Rate Optimisation) is about increasing the percentage of visitors who do what you want them to do: buy, request a quote, book or sign up. It is the most profitable way to grow, because it makes the most of the traffic you already have. At Several.pro we analyse how your users behave, find out where they drop off and test changes with A/B experiments until we find the version that performs best. Decisions based on data, not opinions.
Our methodology
CRO experts
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What is CRO and what can it do for your business?
It is the discipline that turns a website that gets visits into a website that gets results. If your conversion rate goes from 1% to 2%, you double your sales without spending one more euro on acquisition.
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Data before opinions
Every change we propose comes from a data point: a page with a high drop-off, a form nobody completes, a button nobody sees. And every change is validated with an experiment before we call it a win.
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Small changes, big results
A clearer headline, one step fewer in the checkout or a shorter form can completely change the results of a website. We look for those improvements and measure them.
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Why choose Several.pro
We bring design, development and marketing together in one team: we analyse, design the improvement, build it and measure the result without depending on third parties.
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Why Choose Several
We combine design, development and marketing in one team: we analyze, design improvements, develop them, and measure the results without relying on third parties.
Our projects
360 Campaign FC Barcelona & Milo
Latarce
Greysound
Brand Design and Creation - iHam
BMW Loyalty Program Web Platform
Casio - Women in Science
New Brand Creation - Antonio Calvo
Wild Dots
Website and Landing Pages Creation for Nüo Planet Product
Buy Power Brand Creation
Jehan Legac
LaCorte
The team behind your project
Two founders and an in-house team in Barcelona: you talk directly to the people who design, build and run your project.
Our office in Barcelona
Eixample
Barcelona
Carrer de Sardenya, 274
Entresuelo 1, Escalera A
08013 Barcelona
Frequently asked questions
What is a good conversion rate?
It depends on the sector and the type of conversion: an online store usually sits between 1% and 3%, and a lead generation landing page can exceed 10%. What matters is measuring yours and improving it month after month.
How much traffic do I need for A/B tests?
Reliable results need several hundred conversions per variant. If your traffic is lower, we start with improvements based on analytics and usability and keep the tests for the pages with the most volume.
How long until I see results?
The first usability improvements are usually noticeable within the first weeks. Experimentation programmes deliver solid results after about three months, once several tests have accumulated.
Which tools do you use?
Google Analytics 4, Microsoft Clarity, Hotjar, Google Tag Manager and testing tools such as VWO or Optimizely, depending on the needs and budget of each project.
Does CRO work for any website?
Yes, as long as it has a clear goal: selling, capturing leads, booking or signing up users. The more traffic the website has, the faster the improvements show.