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Naming and Tone of voice

Design studio based in Barcelona

Define your identity and how you want to be viewed

Naming is the process of creating a name for your brand, product or service. Tone of voice is the way you communicate with your target audience through the words you use. Naming and tone of voice are key elements in building a strong, consistent and memorable brand identity. Naming and tone of voice help you convey your personality and values, differentiate yourself from the competition, build trust and credibility, and connect emotionally with your customers.

Define your project

Name creation

We create original, creative and memorable names that represent the essence of your brand, product or service. We look for names that are easy to pronounce, spell and remember, have a positive and relevant meaning, are unique and distinctive, and are legally available.

Tone of voice

We define your brand’s tone of voice, that is, the way you communicate with your target audience through the words you use. We establish the principles, attributes and examples that will guide your verbal communication in all channels and formats. We create a tone of voice that is consistent with your personality and values, that fits your target audience and context, that is clear and persuasive, and that reflects your value proposition.

How do we work to improve
the User Experience?

At Several.pro we work on naming and tone of voice with passion, professionalism and commitment. Our work process is based on active listening, research, creativity and iteration. These are the steps we follow to create names and voice tones that exceed your expectations:

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Customer briefing

During the meeting with the client, we focus on understanding their needs and objectives for the project. Through questions and answers, we make sure we understand what you expect and seek to achieve with it. With this information, we create a customized and effective strategy that is tailored to your business needs and objectives.

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Analysis and strategy

In the strategy part, we analyze the information gathered in the briefing and conduct a detailed research of the market and competition. This allows us to develop a solid and effective work strategy that improves the client's connection with its customers and stands out in the market.

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3/6

Definition of graphic styles

After developing the strategy, we defined the graphic style of the project through moodboards. We use visual and design resources to create images, colors and styles that reflect the client's identity and project direction. Moodboards are presented to the client for approval and are used as a guide in the design process. Defining the graphic style with moodboards allows us to ensure that the final design reflects the expected vision and objectives.

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4/6

Final options

Our team of designers will work with attention to detail to create customized and effective designs that fit the needs and objectives defined above. During the design process, we maintain open communication with the client to ensure that we are on the right track and that the final design reflects their vision and goals.

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5/6

Choice and perfection

Our team of designers will work with attention to detail to create customized and effective designs that fit the needs and objectives defined above. During the design process, we maintain open communication with the client to ensure that we are on the right track and that the final design reflects their vision and goals.

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6/6

Delivery of the AAFF

After the design is completed and the client approves the final result, the next step is to deliver the final files. We ensure that the files are ready to print or use online, complying with the appropriate quality standards and formats. If necessary, we also provide guidance and technical support to help the customer use the final designs effectively.

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Frequently Asked Questions

Naming is the process of creating a name for your brand, product or service. The name is one of the most important elements of your brand identity, as it is the first thing your potential customers see and hear. A good name should be original, memorable, easy to pronounce and spell, and reflect the values and personality of your brand.

Tone of voice is the way your brand communicates and expresses itself through words. Tone of voice includes the vocabulary, style, structure and tone you use in all your written or spoken content. The tone of voice must be consistent with the personality of your brand, that is, with the set of features and characteristics that define your identity and differentiate you from the competition.

To define the tone of voice of your brand, you should follow these steps:

  • Identify your brand’s values and mission.
  • Analyze your target audience and their preferences.
  • Study your competition and look for your unique value proposition.
  • Choose the attributes you want your tone of voice to convey (e.g., professional, fun, approachable, etc.).
  • Create a style guide with examples and recommendations to apply your tone of voice in different formats and channels.

Tone of voice has many benefits for your communication with customers, such as:

  • It helps you create an emotional connection and trust with your audience.
  • It allows you to stand out from the competition and generate a positive and recognizable image.
  • It makes it easier for you to convey your message clearly and effectively.
  • It makes you more consistent and coherent in all your customer touch points.

To find the right name for your brand, follow these steps:

  • Define the concept and objective of your brand, product or service.
  • Brainstorm possible names that relate to your concept and objective.
  • Filter names according to criteria such as originality, availability, pronunciation, spelling, meaning, etc.
  • Test the names with your target audience and gather feedback.
  • Choose the name that best suits your brand and makes you proud.

When creating a brand name, you must take these elements into account:

  • Meaning: the name must communicate something about your brand, product or service, either explicitly or implicitly.
  • The sonority: the name must be easy to pronounce and remember, and must have a pleasant rhythm and musicality.
  • The spelling: the name must be easy to write and read, without spelling mistakes or confusion with other words.
  • Availability: the name must be free of legal registrations or web domains that may limit its use or generate conflicts.

There are many examples of naming and tone of voice that you can consult for inspiration. Some of them are:

  • Spotify: a short, original and easy to remember name, combining the words “spot” and “identify”. His tone of voice is informal, fun and approachable, as can be seen in his playlists or his advertising campaigns.
  • Apple: a simple, familiar and evocative name that refers to a common fruit but also has biblical, scientific and artistic connotations. His tone of voice is elegant, minimalist and sophisticated, as can be seen in his products or on his website.
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(+34) 681 023 683
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