The recording and voice-over studio Greysound had a clear need, to create a new brand to represent their company under specific values, agility, trust, closeness and all this combined with their passion for greyhounds, as they are part of their day to day. The sinuous lines that make reference to sound were part of the creation of this isotype to give it that aspect of movement and to include the concept that is the basis of their business, within the shape of that animal that the client is so passionate about. The gray and white tones have been the right direction to represent a minimalist and clean brand.