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Home · Works · Branding · Creation of a Brand – iHam

Iham

Complete development for the Iham project, including branding, graphic applications, packaging, custom illustrations and website.

Sector: Food

Services

Creation of a brand
of Iberian products

From Several, we elaborated the creation of a brand for a different and innovative concept, within the world of Iberian ham, giving a twist to this classic food aimed at a more select public and bringing it closer to the common user who has to discover the good quality of a great product. That is why from Several, we created a unique typography for the logo based on recoleta, giving it a friendlier character but without leaving behind the premium characteristic of the king product in Spain.

Base typeface: Recoleta

Typographic customization

King of the pasture icon

Final Logo

  • Quotation
  • Horizontal

BROWN

It is the main color of IHam, which refers to ecology.
and recycling, natural and close.

Pantone solid coated 482C.

#E0CCBD

SALMON

Used as small touches or details

Pantone solid coated 169C

#F3B0A9

BLUE

Used for secondary elements, descriptive texts and above all, for
for the background of the illustrations

Pantone solid coated 631C

#71BCCD

DARK GRAY

Some details or texts

Pantone solid coated 447C

#3a3c39

Recoleta

Recoleta

HELVETICA AND RECOLETA

We used a typography such as recoleta to represent a large part of the project, focusing on the titles and the logo. Recoleta is a modern sans-serif typeface designed by Jorge Cisterna in 2018. It is inspired by neoclassical architecture and Swiss graphic design of the 1950s and 1960s. Characterized by its curved and elegant shapes, it is the perfect candidate to be part of this project. For the representation of the typography focusing on descriptions and secondary texts, the well-known Helvetica has been used.

Bold

ABCDEFGHIJKLMN
OPQRSTUVWXYZ
1234567890
abcdefghijklmnopqr
stuvwxyz

Regular

ABCDEFGHIJKLMNO
PQRSTUVWXYZ
1234567890
abcdefghijklmnopqrstu
vwxyz

B-SIDE

ABCDEFGHIJKLMN
OPQRSTUVWXYZ
1234567890
abcdefghijklmnopqr
stuvwxyz

Services

Design of an online store
for Iberian products

We created a unique and personalized online store that reflects the aesthetic values of the brand, with fun illustrations that will be part of that aesthetic world presided by the main brand Iham, where we can see the king of the pasture offering its products under a high quality delivery concept.

Services

Graphic applications
for social networks

In today’s world, social networks are a must for any brand that wants to reach the final public, especially if its image and aesthetics are important as in Iham. At Several, we have created a line of specific graphic applications so that our clients have a solid foundation and can effectively convey the essence of their brand through social networks with illustrations and post examples. Thanks to these applications, the social media team can create attractive content that is consistent with the brand image, which increases visibility and engagement with the audience.

Services

A design of
ecological packging

Iham has wanted to differentiate itself from the competition since the beginning of the project, and not only has it done so through its unique product concept and shipping but also everything around it has been treated with love and care while respecting the environment. That is why Iham invested a lot of time and dedication to the choice of materials, giving priority to natural brown with illustrations and logos in white, to generate a tranquility and delicacy that strong colors could not represent.

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(+34) 681 023 683
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