Design and branding - iHam
Complete development for the Iham project, including branding, graphic applications, packaging, custom illustrations and website.
Brand strategy
Logo creation
Graphic applications
Packaging design
Creating a brand for Iberian products
From Several, we elaborated the creation of a brand for a different and innovative concept, within the world of Iberian ham, giving a twist to this classic food aimed at a more select public and bringing it closer to the common user who has to discover the good quality of a great product. That is why from Several, we created a unique typography for the logo based on recoleta, giving it a friendlier character but without leaving behind the premium characteristic of the king product in Spain.
Base typeface: Recoleta
Typographic customization
King of the pasture icon
Final Logo
- Quotation
- Horizontal
BROWN
It is the main color of IHam, which refers to ecology
and recycling, natural and close.
Pantone solid coated 482C.
#E0CCBD
SALMON
Used as small touches or details
Pantone solid coated 169C
#F3B0A9
BLUE
Used for secondary elements, descriptive texts and especially
for the background of illustrations.
Pantone solid coated 631C
#71BCCD
DARK GRAY
Some details or texts
Pantone solid coated 447C
#3a3c39
Recoleta
Recoleta
HELVETICA AND RECOLETA
We used a typography such as recoleta to represent a large part of the project, focusing on the titles and the logo. Recoleta is a modern sans-serif typeface designed by Jorge Cisterna in 2018. It is inspired by neoclassical architecture and Swiss graphic design of the 1950s and 1960s. Characterized by its curved and elegant shapes, it is the perfect candidate to be part of this project. For the representation of the typography focusing on descriptions and secondary texts, the well-known Helvetica has been used.
Bold
ABCDEFGHIJKLMN
OPQRSTUVWXYZ
1234567890 1234567890
abcdefghijklmnopqr
stuvwxyz
Regular
ABCDEFGHIJKLMNO
PQRSTUVWXYZ
1234567890 1234567890
abcdefghijklmnopqrstu
vwxyz
Recoleta bold
B-SIDE
ABCDEFGHIJKLMN
OPQRSTUVWXYZ
1234567890 1234567890
abcdefghijklmnopqr
stuvwxyz
UX Analysis
Web design
E-commerce development
Design of an online store for Iberian products
Digital strategy
Design for social media
Graphic applications for social networks
Packaging design
Label design
Personalized illustrations
An environmentally friendly packging design
Iham has wanted to differentiate itself from the competition since the beginning of the project, and not only has it done so through its unique product concept and shipping but also everything around it has been treated with love and care while respecting the environment. That is why Iham invested a lot of time and dedication to the choice of materials, giving priority to natural brown with illustrations and logos in white, to generate a tranquility and delicacy that strong colors could not represent.
