Creation of a brandof Iberian products
From Several, we elaborated the creation of a brand for a different and innovative concept, within the world of Iberian ham, giving a twist to this classic food aimed at a more select public and bringing it closer to the common user who has to discover the good quality of a great product. That is why from Several, we created a unique typography for the logo based on recoleta, giving it a friendlier character but without leaving behind the premium characteristic of the king product in Spain.
Base typeface: Recoleta
King of the pasture icon
It is the main color of IHam, which refers to ecology.
and recycling, natural and close.
Pantone solid coated 482C.
Used as small touches or details
Pantone solid coated 169C
Used for secondary elements, descriptive texts and above all, for
for the background of the illustrations
Pantone solid coated 631C
Some details or texts
Pantone solid coated 447C
HELVETICA AND RECOLETA
We used a typography such as recoleta to represent a large part of the project, focusing on the titles and the logo. Recoleta is a modern sans-serif typeface designed by Jorge Cisterna in 2018. It is inspired by neoclassical architecture and Swiss graphic design of the 1950s and 1960s. Characterized by its curved and elegant shapes, it is the perfect candidate to be part of this project. For the representation of the typography focusing on descriptions and secondary texts, the well-known Helvetica has been used.
Design of an online store for Iberian products
We created a unique and personalized online store that reflects the aesthetic values of the brand, with fun illustrations that will be part of that aesthetic world presided by the main brand Iham, where we can see the king of the pasture offering its products under a high quality delivery concept.
Graphic applications for social networks
A design ofecological packging
Iham has wanted to differentiate itself from the competition since the beginning of the project, and not only has it done so through its unique product concept and shipping but also everything around it has been treated with love and care while respecting the environment. That is why Iham invested a lot of time and dedication to the choice of materials, giving priority to natural brown with illustrations and logos in white, to generate a tranquility and delicacy that strong colors could not represent.
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