For this graphic work, we did a complete restyling of the brand, starting with a brief where we clarified all Buypower’s objectives, both conceptual and professional. We apply all these bases to the creation of the logo, where we also represent the values of the company, accompanying the client towards its goal of increasing profits. That is why the shape of the isotype is reminiscent of a mountain, which the client and Buypower climb together and, at the top, place their flag as a symbol of having achieved their goal. It is for that reason that this mountain is divided into several parts, reminiscent of a waving flag.