Online store fora gourmet product
We created a unique and personalized online store that reflects the aesthetic values of the brand, with icons, movements and assemblies that will be part of that aesthetic world. The project is designed from a brief that establishes as target audience not only the end user but also companies, prioritizing mobile first but also giving importance to the visual impact that can be generated from conventional computer screens. For this project, several functions were implemented, including user roles, to generate price differentiation according to the type of user using the website.
For the main ones of the web, Roboto was used, a friendly typography, modern and classic at the same time, which also gives a sense of closeness to the user. To complement this main typeface, Gotham, a popular typeface designed by Tobias Frere-Jones in 2000, has been chosen. Inspired by New York City signage, Gotham is a sans-serif font characterized by its modern and elegant look. It is recognized for its legibility and its ability to convey a sense of sophistication and modernity.
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