Video game landing page agency: what a professional landing page must include

If you are preparing for a game launch, a demo, or a campaign targeting Steam, there comes a point where a "pretty page" is not enough. You need a professional landing page: a page that is quickly understood, looks powerful, and converts.And this is where many studios get stuck: they have a trailer, screenshots, a clear idea... but they cannot get people to take the right action (wishlist, demo, registration, or contact). In these cases, working with an agency specialized in video game landing pages can be the difference between "people visiting" and "people visiting and converting."At Several.pro, we design and develop landing pages for video games with a very simple idea: clarity + impact + focus.

When it makes sense to hire an agency for your video game's landing page

Outsourcing is not always necessary. However, there are clear signs that it is worth it:

• You are going to invest in campaigns (Ads, influencers, PR) and you do not want to lose traffic due to a weak page.
• You are in pre-launch and need to increase Steam wishlists with a solid narrative.
• You have a demo and want it to be downloaded on a massive scale.
• You are close to launch and need a website that looks like a "major game."
• You want the landing page to also serve as a base for a press kit and contacts.
• You already have a page, but the feeling is: "it looks good... but it doesn't convert."

If you identify with two or more points, an agency saves you time, organizes the message, and improves results.

What differentiates a "pretty" landing page from one that converts

Clarity in 10 secondsIn the first screen, the user must understand:

1. what the genre is
2. what makes it different
3. what they need to do now (a button, an objective)

If that doesn't happen, most will leave even if the trailer is good.A single objective per phaseMost landing pages fail by trying to do everything at once.

• Pre-launch: wishlist
• With demo: download
• Launch: purchase
• B2B/publisher: contact

Everything can be included, yes, but with a clear hierarchy: one CTA rules.Structure with rhythm (not a gallery)A carousel of screenshots does not sell on its own. The landing page needs to guide: promise → proof → arguments → action.

What a professional video game landing page must include

1) A first block that sells the game

• Direct headline (genre + fantasy)
• 1 sentence that summarizes it
• Visible primary CTA
• Platforms and status (demo / EA / launch)

Formula example:“A [genre] where [main fantasy] and [differentiator]” “[short experience phrase]. [phrase on why it's engaging].”2) Short video that confirms the promiseA 2-minute trailer at the top is not necessary. What works better is:

• short clip or brief trailer
• and then, for those who want it, the long video

3) “How it plays” explained without fillerA block of 4–6 lines:

• what you do
• how you progress
• what changes from game to game
• why it's engaging

4) 3–5 key points with visualsEach point must be a reason to convert. Examples:

• “Tactical combat that rewards reading the situation”
• “Fast runs with builds that change the playstyle”
• “Exploration with real rewards”
• “Co-op designed for coordination, not just tagging along”

3–5 points are enough. The rest is usually noise.5) Social proof (if you have it)

• awards / selections
• media
• creators
• short quotes

If you don't have any yet, it can be replaced by:

• studio data
• project focus
• “what inspires us” (without overdoing it)

6) FAQ that answers questions before they ariseTypical questions that greatly help conversion:

• When is it coming out?
• Will there be a demo?
• What platforms will it be on?
• Does it have co-op?
• What languages will it have?
• How long is it (approx.)?

7) Repeated and easy CTAThe main button should appear several times:

• at the top
• in the middle (after key points)
• at the end

What you need to prepare before starting (minimum viable)

With this, we can already work effectively:

• 1 trailer or 1–2 short clips
• 8–12 selected screenshots
• a clear sentence of “what the game is”
• 3–5 key gameplay points
• platforms + status (demo/EA/launch) + approximate date if available
• logo (even if provisional)

If you don't have everything, it's okay. The important thing is to start with what does exist and build the narrative.

Typical mistakes when hiring a landing page (and how to avoid them)

Asking for “a landing page” without defining an objectiveIf a primary objective is not defined, it is designed to be “pretty” but does not lead anywhere.Copying generic structuresSaaS templates applied to video games often feel cold or confusing.Prioritizing aesthetics over understandingIn video games, style matters, but first, the game must be understood.Neglecting mobileA lot of traffic comes from social media, Discord, or creators. If it's not understood on mobile, it's lost.

How we work on a video game landing page at Several.pro

Our approach is based on making the landing page look big and convert without complicating your life.1) We ground the messageWe define:

• genre
• fantasy
• differentiator
• primary CTA per phase

2) We design the journeyWe organize the content so the user goes through: promise → proof → arguments → action3) We elevate the visual levelIt's not about “adding effects.” It is about:

• consistency
• clear visual direction
• hierarchy
• rhythm

4) Ready to publish and scaleWe provide you with an editable, solid landing page prepared to grow with the project (without you having to redo everything in 3 months).

What types of landing pages we create depending on the game's stage

Pre-launch landing page (for wishlists)Focus: explaining the game quickly + differentiators + CTA to Steam.Landing page with demo (for downloads)Focus: gameplay and super clear loop + demo at the top.Launch landing page (for sales)Focus: social proof, direct arguments, and CTA to purchase.Landing page + press kit (for PR/publishers)Focus: organized assets, clear information, quick contact.

Are you looking for an agency for your video game's landing page?

Whether you are in pre-launch, preparing a demo, or launching, a well-made landing page is usually one of the most profitable pieces: it improves perception, organizes the message, and converts better.At Several.pro, we design and develop landing pages for video games with a focus on clarity, impact, and conversion. Start your audit with us.