Gallina de Piel Wines
Innovative brand for a modern, fun, and unique winery.
Case study
Complete development for the Gallina de Piel Wines project, covering brand creation, graphic applications, packaging, illustrations, and website.
Year
2021
Client
Gallina de Piel Wines
Brand creation for Gallina de Piel Wines
With the initial concept of creating a brand for a non-traditional winery, led by former El Bulli sommelier David Seijas and his partner Guillem Sanz, we designed a logo that iconically, simply, and clearly represents the name they gave the brand. The brand needed to reflect the fun, modern, edgy, and unique spirit of this new winery concept, full of passion and original creations.
Project Methodology
01
/06
We Talk With You
We hold an initial meeting to learn about your project, listen to your needs, and understand your goals. We analyze the starting point, address any questions, and establish the foundation for a close, transparent, and effective collaboration.
02
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We Plan the Strategy
Based on the information gathered, we define a work strategy tailored to your project. We set priorities, phases, timings, and objectives to ensure the development progresses in an organized, efficient way and stays fully aligned with you.
03
/06
Structure, Wireframes, and Design
Before moving on to the final design, we organize the user experience through wireframes and visual proposals. We define the architecture, navigation, and content layout to create a website that is clear, attractive, and easy to use.
04
/06
SEO and Digital Marketing From the Start
We integrate a strategic perspective from the very first phases of the project. We work on the structure, content, performance, and technical aspects needed for the website to be ready to rank, convert, and grow from day one.
05
/06
Testing, Launch, and Technical Support
Before publishing, we review technical functionality, responsive adaptation, forms, speed, and all key website elements. Once validated, we execute the launch and provide support to address adjustments, questions, or later needs.
06
/06
Monitoring, Analysis, and Growth
After launch, we analyze website behavior and identify opportunities for improvement. We review data, performance, and objectives to continue optimizing the project and support its growth as your business evolves.
- R 226 · G 226 · B 226 #E2E2E2
- R 251 · G 247 · B 242 #FBF7F2
- R 76 · G 76 · B 76 #4C4C4C
- R 29 · G 29 · B 27 #1D1D1B
HELVETICA AND GRAND SLANG
Grand Slang has been selected as the main typeface for the development of this project, being treated and modified to adapt perfectly to the logo, but as a secondary typeface, we saw Helvetica as the best candidate to complement the striking and modern serif typeface. Helvetica is a Swiss sans-serif font designed in 1957 by Max Miedinger and Eduard Hoffmann. Its simplicity, legibility and versatility make it one of the most popular fonts in graphic design.
Label design for a selection of wines
For this first range of red and white wines, we developed custom illustrations that captured all the feelings, creativity, and story woven into David Seijas’ life. These designs take the viewer on a journey through familiar atmospheres rooted in Galicia in Manar dos Seixas, or routes leading to El Bulli with Roca del Crit. These bottles, awarded multiple times, stand out thanks to their quality and meticulous creation process.
Website design for a winery
We custom-designed a website that reflects all the brand’s aesthetic values and encompasses the story and details of this passionate and creative project born from two wine lovers. The site showcases all their creations, the winery’s concept, mission, vision, values, and the unique qualities that set them apart.
Graphic applications for social media
Social media is essential for a brand targeting the end consumer, especially when a strong graphic and aesthetic element is involved. For this reason, at Several, we developed a comprehensive range of applications so the client has clear guidelines, enabling the social media team to convey the brand’s spirit in the best possible way.
Feedback del cliente
“Without a doubt, a company of very talented professionals. They did a complete branding, packaging and web project for us. We chose them for their personal illustration style, and they were always very flexible and, at the same time, reliable with the timings. Very satisfied!”
