Design and Development of Online Store
Fossil River
Customized online store for the brand of Gourmet spring salts located in Villena. Natural salts, handcrafted and without marine pollution.
UX Analysis
Web design
E-commerce development
Online store for gourmet food products
We created a unique and personalized online store that reflects the aesthetic values of the brand, with icons, movements and assemblies that will be part of that aesthetic world. The project is designed from a brief that establishes as target audience not only the end user but also companies, prioritizing mobile first but also giving importance to the visual impact that can be generated from conventional computer screens. For this project, several functions were implemented, including user roles, to generate price differentiation according to the type of user using the website.
#DBEBE2
R: 219
G: 235
B: 226
#ACD0BD
R: 172
G: 208
B: 189
#7DA08E
R: 125
G: 160
B: 142
#FFC4BB
R: 255
G: 196
B: 187
#CBAC90
R: 203
G: 172
B: 144
#647587
R: 100
G: 117
B: 135
Roboto Slab
Gotham
Regular
ABCDEFGHIJKLMNO
PQRSTUVWXYZ
1234567890 1234567890
abcdefghijklmnopqrstu
vwxyz
Bold
ABCDEFGHIJKLMNO
PQRSTUVWXYZ
1234567890 1234567890
abcdefghijklmnopqrstu
vwxyz
Gotham
For the main ones of the web, Roboto was used, a friendly typography, modern and classic at the same time, which also gives a sense of closeness to the user. To complement this main typeface, Gotham, a popular typeface designed by Tobias Frere-Jones in 2000, has been chosen. Inspired by New York City signage, Gotham is a sans-serif font characterized by its modern and elegant look. It is recognized for its legibility and its ability to convey a sense of sophistication and modernity.
