With the development of digital technologies, it is more and more common to have a website. There are several ways to create a website. But what is the best option? Today we will talk about custom Web development and CMS.


What is CMS?


It is a Content Management System (CMS) or content management system. That is, an existing system that is used to create content on web pages. By using existing technology, most of the effort is focused on design and configuration.


The standard CMS is a pre-designed software that has a predefined interface and basic functions. These CMSs usually allow a certain degree of customization so that the user can adapt it to his or her needs. However, there are more significant limitations.


There are different platforms to create information-oriented websites such as WordPress, Blogger, Drupal, Joomla, etc. And there are e-commerce oriented platforms such as PrestaShop, Magento or Shopify.




  • Developments with several widely known programming languages.
  • Faster than self-development.
  • Wide range of integrations with third parties.
  • Very economical option.




  • Design limitation (platform dependent).
  • Slower loading speed.
  • Reduced specific functionalities.
  • Less control over the content of the files.


Custom web development


The customized development of a technological project is carried out when it is not possible to have a standard tool or application that helps to systematize the operations of a company. In other words, what we need is not like anything that already exists.


Based on the customer’s needs and taking into account their business objectives, a customized software architecture is created.


Total customization of the functionalities of the technological project, therefore, the Usability-User Experience can be taken into account, since it allows to build from scratch the most beneficial web information architecture based on the target audiences that the company needs.


The user experience is what guides the success or failure of a web development, and in this case, being a custom development, it is easier to change/modify those elements that are not effective and adapt it even more to the needs and interests of the web user.




  • The user’s UX is fully customized and unique.
  • Unlimited design level.
  • Increased scalability.
  • Much more efficient performance.




  • Higher costs.
  • Longer implementation time.
  • Manual SEO On Page programming.
  • Programming knowledge required.

Which option to choose?


The answers to this question will depend on the current situation of your company or business. Although the option of using CMS is interesting, it is not necessarily suitable for everyone. For example, if your requirements are not very large and your budget, as well as your time, are limited, you may want to choose a CMS. However, if this is not the case, you should definitely opt for a custom web development.

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If in doubt, please contact us! Several will help you choose a website that suits your needs and those of your potential customers. Give your company the boost it needs to grow in digital environments. Shall we talk?