Simply defined, customer engagement is when a customer interacts with a brand through social media, mobile devices or even direct communication. What makes customer involvement so important and necessary when it comes to marketing a customer’s business? Keeping in touch with your customers is essential and gives you information about who your brand is targeting and is an excellent tool to increase your conversion rates.
What is a good way to have good customer engagement? First things first, you’ll have to get them to pay attention.
Attention spans decrease as time passes. While social media is one of the culprits for this, we can’t entirely blame Instagram or Facebook. What we can do is accept that our attention span is shrinking and find ways to adapt to the change.
Videos are great for getting attention for many reasons. First of all, our eyes are attracted to movement, so videos naturally attract people’s attention. According to the research, video ads interest people more than a static ad. People are 27 times more likely to click on a video ad than a static ad.
Second, videos do a great job of engaging viewers. Thus, they not only attract attention, but also retain it. Videos are shared 1200% more than text and images combined.
Most of the time we read a full page and completely forget what we just read. We ended up going back to reread it. This is called regression and occurs mainly when we read written text. Studies show that viewers can retain 95% of a message in a video compared to 10% when reading written text.
Videos make people want to share them on social networks because they are very compatible and contain a lot of information. In addition, our brain processes images much faster than text. About 90% of the information transmitted to your brain is visual.
Here are 5 ways video marketing can help you increase customer engagement:
Keeps your audience entertained
Whether you want to admit it or not, video is an entertaining medium for conveying information. We talked about how our brains are attracted to motion rather than static images.
It is easier to follow a video than to read a whole book on a subject. When your audience is entertained, it means customer engagement is in place.
Keeps it simple
There are some concepts and ideas that are too complicated to explain, so they require images and written text to convey the message. With a video, a brand can use moving images and text to communicate with its customers.
It keeps customers engaged and turns complex messaging into something simple, digestible and more interesting.
A broader scope
With video, you can reach different types of audiences on different platforms. This works very well, especially if you use free video hosting sites like Youtube or Vimeo.
Youtube and Vimeo allow you to copy the embed code and share your video on a variety of platforms. You don’t have to worry about delay or technical problems, as these platforms are very reliable.
By publishing your video on different platforms, you can reach audiences that are not on certain platforms. For example, people on Instagram may not have Facebook and vice versa. Therefore, posting your video on these platforms allows for maximum reach.
We mentioned earlier that videos are excellent for retaining information. According to Hubspot, 80% of customers remember a video they watched last month. Instead of a long textbook that is boring and hard to remember, a video is a brief narrative loaded with information.
The narrative engages viewers and leaves a memorable impression, making the video an excellent storyteller. People are more likely to remember a story than a long list of facts.
Videos are also excellent learning aids for most people. Many people need visual aids to learn and 65% of people consider themselves visual learners. Videos suit this type of learning style and help people retain information.
Increased buyer intent
The success of a marketing campaign depends on its conversions. This is when people have expressed interest in your product or service. Videos are good for pushing customers to buy.
When customers watch a video of a product they are considering buying, it increases their purchase intent by 97%. In addition, 64% of customers are more likely to buy a product after watching a video about it.
This doesn’t mean that just any video will do the job, though. You will need to create a video that meets the needs of your buyers. You can make videos that connect with the buyer’s pain points, answer their questions or provide them with valuable information. Either way, if you are looking for an experienced agency, Acorn will be happy to listen to your project. Shall we talk?