Online marketing strategies have had to be redefined with the increasing use of mobile.
Companies must adapt to mobile marketing to continue to connect with consumers and achieve good results in the final conversion, both in ecommerce and in the physical store.
“The success of mobile telephony, the ease of access to the Internet it offers and the great ability to attract customers and build customer loyalty are the causes of mobile marketing.”
These are the data that allow us to conclude that we spend a lot of time and interest on our cell phones. Consequently, it is the best way to attract our attention. According to a study by Iab Spain, this is the state of mobile marketing in Spain in 2017:
- 21.5 million people between 16 and 65 use cell phones in Spain (94%), most of them smartphones.
- Smartphones are used an average of 2 hours and 34 minutes per day.
- 34% of consumers use their cell phones on a regular basis while watching TV.
- 9 out of 10 respondents have at some point used their smartphone in the purchasing process.