One of the most important things in SEO is copywriting. This is the practice of producing keyword-optimized content designed not only to appeal to search engine algorithms, but also to users. In this post you will find the most complete guide to online SEO copywriting. Not only will you learn how to write content that people want to read and share, but also how to get Google to understand it.
Achieving this requires a balance that is often difficult to achieve. If you only write content for Google, your writing will sound robotic and repetitive. On the other hand, if you write only for readers, your page will not contain the keywords that are important for high rankings. Knowing SEO is great, and knowing copywriting is great too. So when the two come together you can rack up a ton of key search engine ranking signals like the following:
- More backlinks
- Low bounce rate
- High dwell time
- Above average click-through rate
- Large amount of resources shared on social networks
- Comments and community
Use SEO copywriting to boost UX signals
One of the big buzzwords in SEO right now is “UX signals.” In other words, it means that Google evaluates the quality of content using bounce rate and time on site. SEO experts agree that content with positive UX signals ranks better.
Most people think that copywriting for SEO is about putting word after word, but in reality, the structure of your content is just as important as the writing itself. When someone comes to your site from a search engine, two things can happen:
- They leave immediately.
- They stay and read on.
The question then becomes, how do you keep people from leaving? With a tool that is simpler than you think: the Bucket Brigades. Bucket Brigades are old-school copywriting tactics that were originally designed for direct sales. By adapting them to SEO, they can work very well. All you have to do is find a place in your content where someone might be tempted to stop reading. Then, add a Bucket Brigade. You can create your own, or use the classic ones:
- This is the crux of the matter:
- And what is the final result?
- You may be wondering:
- It gets even better/worse:
- But here’s the catch:
- Want to know the best part?
Optimize your content with SEO copywriting
It’s no secret that adding keywords to your content is still an important SEO best practice.
SEO copywriting today is much more than just using the target keyword phrase a handful of times on each page. To rank for competitive keywords, you must use advanced SEO copywriting strategies, such as using title tag modifiers.
But what are they?
Title tag modifiers are words you add to your title tag that are designed to rank for long tail keywords. To do this, first find a page on your site that has a short tag (between 25 and 40 characters). Then add one or two of these modifiers:
- The current year
And so much for our definitive guide to SEO copywriting. If you want to forget about this work, at ACORN we are SEO experts and we will be happy to boost your brand. Shall we talk?