Branding
Buy Power
Graphic design and full brand development for Buy Power, dedicated to increasing profits for large companies through audits and situation analysis.
Brand strategy
Logo creation
Graphic applications
Corporate branding
For this graphic work, we did a complete restyling of the brand, starting with a brief where we clarified all Buypower’s objectives, both conceptual and professional. We apply all these bases to the creation of the logo, where we also represent the values of the company, accompanying the client towards its goal of increasing profits. That is why the shape of the isotype is reminiscent of a mountain, which the client and Buypower climb together and, at the top, place their flag as a symbol of having achieved their goal. It is for that reason that this mountain is divided into several parts, reminiscent of a waving flag.
Flag
Mountain
Profits
Final Logo
- Before
- After
Orkney
OPEN SANS AND ORKNEY
For the project, we used Orkney as the main typeface for the representation of the logo and headlines throughout the development of the brand, a sans serif typeface created by designer Samuel Oakes. Known for its geometric style and elegant simplicity, it is perfect for this minimalist and modern design. Its legibility made it the ideal font for this branding and editorial design project. As a complementary typeface, we use the famous open sans, which is simple, legible and provides peace of mind and makes it easy to read.
Bold
ABCDEFGHIJKLMN
OPQRSTUVWXYZ
1234567890 1234567890
abcdefghijklmnopqr
stuvwxyz
Regular
ABCDEFGHIJKLMNO
PQRSTUVWXYZ
1234567890 1234567890
abcdefghijklmnopqrstu
vwxyz
Orkney
Bold
ABCDEFGHIJKLMN
OPQRSTUVWXYZ
1234567890 1234567890
abcdefghijklmnopqr
stuvwxyz
