[vc_row][vc_column css=”.vc_custom_1618221131514{margin-top: 0px !important;border-top-width: 0px !important;padding-top: 0px !important;}”][vc_column_text]At Several, we know first hand the process to follow to create a good corporate website.requires experience and certain knowledge. Each project will have its peculiarities and quirks, which will make each one a world of its own, but it is true that there are some general guidelines that must be followed to ensure success. Here are a series of tips to focus your corporate website:
Focus on content: breadth, depth and design.
At the business level, choosing what and how we count is certainly complex. In this sector, the users we want to reach are diverse and different, and we will have to adapt ourselves in order to generate interest in all of them.
In the case of a business website, the content we create must be well balanced in the balance between providing a broad contentof more general interest, and to go deep enough to add value to the reader. to provide value to the reader.
If we fall into generalization for the sake of getting the maximum number of visitors, surely the content will not be very detailed and specific. On the other hand, if we want to show a very specialized and deep content, the target audience may be too specific.
Having clear what kind of content we want to show, we must have a very clear fact, the level of attention of the online user, is increasingly lower, moreover, most of those who start to see your content, probably do not finish it. That is why we must make sure to create a content, easy to read, with a nice design, and focus the user’s attention. highlighting conclusions or key parts of the ideas you want to show.[/vc_column_text][vc_single_image image=”8921″ img_size=”full”][vc_row_inner][vc_column_inner][vc_column_text]
Why invest in a good mobile adaptation? Giving it the importance it deserves and deserves.
[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner width=”2/3″][vc_column_text]In the midst of 2021, it is clear to us that a large part of traffic, if not more than half, comes from smartphones. We must therefore ensure that the usability is perfect on mobile as well as on the desktop version.
In the case of not having a good mobile version, the user will understand that our company does not value the mobile platform enough. This fact may lead them to think that the company is outdated because it still thinks that only the computer version matters, an idea that has been outdated for years. If the user perceives this from the company, it will probably generate a certain rejection, making it more difficult to convert the user into a customer.
Knowing this, it is true that in the case of a business website with a multitude of content and ramifications can be exaggeratedly complex adaptation to mobile. Even so, we believe that this is a point on which it is worthwhile to devote sufficient effort. Since by keeping users who visit us via mobile satisfied, we will improve sales conversions.[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/3″][vc_single_image image=”8925″ img_size=”full”][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner][vc_column_text]
How to focus more on your target?
We must be clear that our website is not for us, it is for our users and customers. For this reason, when we design the website we should not make the mistake of focusing too much on what we want to show, and not think so much about what the user really needs to see in order to be convinced.
While it is true that the website will be the visible face of the company on the Internet. A simply pretty website will not be enough, it must be more than that. Think deep down, its web site is intended to serve users. Every decision made about the website should be based on whether or not the end result will benefit visitors.
It is useful to return to this question routinely throughout the strategy and planning phases, constantly trying to improve the way the user will use our website. to improve the way in which the user will use our website.
To make their experience more enjoyable and ensure that they leave the site with a positive impression of your company
and having accomplished what they came to the site to do.[/vc_column_text][vc_single_image image=”8945″ img_size=”full”][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner][vc_column_text]
Understand the people, users and internal parts of the company.
In order to correctly target our website to our users, we must first know who and how these visitors are. At the enterprise level, this audience is likely to be very large, including people from all over the country or the world, with different roles and functions, and each with a different interest in the website.
You probably can’t find a specific way to communicate perfectly with every user. But with hard work and effort, you will be able to identify and isolate the most important segments of your audience in order to design the in order to design the ideal website to meet their needs.
It will also be important to take into account the information provided by the company’s internal departments. Since each department will have specific data on what customers really want when they come to our website. By putting together the opinions of different departments we will be able to design a website with a more accurate approach.[/vc_column_text][vc_single_image image=”8936″ img_size=”full”][/vc_column_inner][/vc_row_inner][vc_column_text]
Build a better enterprise web experience.
It is true that designing a good digital experience for the company will be a laborious process. But with proper planning and a clear strategy, the goal can be achieved.
If you focus on the user’s needs,
by regularly repeating the question
the question of how you could make the experience faster, more efficient and more rewarding, you can be sure that, regardless of scale, you will be developing something truly engaging and useful, you will be developing something truly engaging and useful.
If you think it would be better to outsource all this work, Several would love to take care of your corporate image. Shall we talk?
Here are some examples of corporate websites made by us:
Nüo Planet:
https://nuoplanet.com/
SET europe:
https://seteuropa.com/
Bcn Advisors:
https://www.bcn-advisors.com/
ACCIONA Bcn nord:
https://navesindustrialesbarcelona.com/
Digital Performance Management:
https://digitalpm.es/
Aggity:
https://aggity.com/
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