Apply for your Digital Kit Grant
WHAT IS THE DIGITAL KIT?
The program consists of a digital voucher with an economic amount, which is awarded according to the size of your company, to help you in the process of digitizing it.
The Digital Kit is part of the Recovery, Transformation and Resilience Plan, the Digital Spain 2025 agenda and the SME Digitalization Plan 2021-2025 and forms part of the Next Generation funds that the European Union is distributing, which are endowed, in the case of Spain, with up to 3,067 million euros.
With these funds, and until 2024, the aim is to give a boost to the digitalization of companies in Spain, starting with SMEs, micro-SMEs and the self-employed from 2022 and continuing with others over the following years.
TO WHOM IS IT ADDRESSED?
These companies will be able to receive up to a maximum of 12,000 in grants to be used in the digitization of their businesses by choosing the digitizing solutions from the Digital Kit that best suit their business needs.
In order to access the Digital Kit, they must do so through one or more digitalizing agents that can be found on the Acelera pyme page. The latter is important because the digitizing companies are the ones that will accompany the companies throughout the application process.
REQUIREMENTS
1. Be a small business, microenterprise or self-employed.
2. Comply with the financial and effective limits that define the categories of companies.
3. To be registered and have the minimum seniority established by the call for applications.
4. Not to be considered as a company in crisis.
5. Be up to date with tax and Social Security obligations.
6. Not be subject to an outstanding recovery order from the European Commission that has declared an aid illegal and incompatible with the common market.
7. Not to incur in any of the prohibitions foreseen in Article 13.2 of Law 38/2003, of November 17, 2003, General Law on Subsidies.
8. Not to exceed the minimum support limit (small amount).
HOW TO GET THE DIGITAL VOUCHER?
1. REGISTRATION
Register on www.acelerapyme.es and complete the self-assessment test.
2. BROWSE
Browse the catalog of digital solutions, where you can choose one or more of those offered by digitalization agents. The ones that best suit your business needs.
3. VOUCHER APPLICATION
Access and apply online for your digital voucher on the Red.es electronic headquarters. Complete all the steps of the form.
4. PROVIDER
Choose us and contact us to be your digitalization agent.
Aid and Prices for the Digital Kit
WEBSITE (SUPPORT UP TO 2000€)
- Consulting for the definition of the sitemap and structure of the web site
- Web design in different resolutions (desktop, tablet, mobile, 4K)
- Website development in WordPress (self-manageable content management system)
- Design and choice of graphic resources.
- Revision of the tone of the texts.
- On page SEO optimization.
- Registration in Google Business Profile.
- Integration with Google Ads.
- Search Console, Google Tag installation and configuration
- Manager, Analytics and Datalayer.
- Digital consulting and user’s manual.
- Configuration of 1 domain and hosting (1 year)
Project price: From 5.000€.
ECOMMERCE (AID UP TO 2000€)
- Consulting for the definition of the sitemap and structure of the online store.
- Online store development in Woocommerce (WordPress) or Shopify.
- Responsive design.
- Import of products.
- On page SEO optimization.
- Integration with Mailchimp and abandoned cart management.
- Logistics integration of shipments with Correos, Seur and GLS.
- Configuration of payment methods (Redsys or Stripe, Paypal, cash on delivery and transfer).
- GDPR compliance.
- Integration with Google Ads and product import to Google Shopping.
- Integration with Facebook and Instagram.
- Installation and configuration of Search Console, Analytics and Datalayer.
- Registration in Google Business Profile.
- Hosting for ecommerce included for the first year.
- Digital consulting and user’s manual.
Project price: From 7.500€.
SEO POSITIONING (AID UP TO 2.000€)
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Basic internet optimization: optimization of essential business information, contact and company profile on the main websites, business networks or business and professional directories.
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Keyword research: keyword management, research and research with the objective of developing effective strategies for search engines to rank content and provide users with relevant results for their queries.
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Competitive assessment: a monthly competitive assessment will be carried out to inform beneficiary companies of their position vis-à-vis competitors
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Seo On-Page: at least two pages or sections of SEO on Page, optimizing the structure and internal content and indexing and ranking of content
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Seo Off-Page: the solution must offer this service, which will involve the execution of actions outside the website environment to improve organic positioning.
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Monthly monitoring reports
SOCIAL NETWORKS (AID UP TO €2,500)
- Definition and implementation of a social media communication strategy for one year. Definition of brand universe, themes and look & feel.
- Monitoring of social networks: periodic monitoring and control through reference metrics of the impact of the actions, to quantify the results and check if the objectives set in the strategy are being met.
- Design and publication of weekly posts: publication of monthly posts and their adaptation to stories.
Price: From 500€/month
How can we help you?
How the Digital Kit Can Help You
In the current landscape, marked by accelerated digital transformation, the Digital Kit emerges as a key initiative for small and medium-sized enterprises (SMEs) seeking to strengthen their presence in the digital world. This program, promoted by the government alongside specialized agencies, aims to provide the necessary tools and resources to facilitate the digitalization of businesses, improving their competitiveness and operational efficiency.Digitalization Agents: Your Bridge to Digitalization
A digitalization agent acts as the essential intermediary between SMEs and advanced digital technologies. These specialized agencies or companies are authorized by the Digital Kit program to advise on and execute digitalization projects, covering critical areas such as web design, SEO, and online marketing. Choosing the right agent is crucial, as it will determine the quality and effectiveness of the digital solutions implemented.Available Digital Grants and Aid
The Digital Kit offers significant grants for companies looking to digitalize. These aids are designed to cover or subsidize the costs associated with adopting digital services, ranging from website creation to SEO strategies and online advertising. To be eligible, a company must meet certain criteria, such as company size and location, and complete a detailed application process.Key Services Included in the Digital Kit
Web design and development:
- Creating an attractive and functional website is the first step towards a strong online presence.
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Search engine optimization (SEO):
- SEO strategies ensure your website is visible in search results, attracting organic traffic.
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Online marketing and advertising strategies:
- Advertising campaigns and digital marketing tactics to promote your business online.
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Social media management:
- Maintaining an active presence on social media platforms to interact with the audience and promote products or services.
How to Apply for Digital Kit Aid
The process for applying for Digital Kit aid involves several steps, starting with registration on the program’s official platform. Companies must prepare and submit the required documentation, which includes details about the business and the proposed digitalization plan. Knowing the deadlines and following the advice provided by authorized digitalization agents can increase the chances of a successful application.Impact on Businesses in Barcelona and Madrid
Businesses in Barcelona and Madrid have seen significant transformations thanks to the Digital Kit. Local success stories illustrate how digitalization has opened new market opportunities, improving operational efficiency and the ability to compete in both national and international scenarios.What is a digitalization agent and how can they help my company?
A digitalization agent is an authorized company or agency that implements digitalization projects within the framework of the Digital Kit. They offer services such as web design, SEO, and online marketing, facilitating your business’s digital transition.
What types of grants does the Digital Kit offer?
It offers financial aid to adopt digital solutions in key areas such as web development, SEO, digital marketing, and more, aimed at improving the competitiveness of SMEs.
Is it necessary to have a company in Barcelona or Madrid to apply for the Digital Kit?
Not exclusively, but the article focuses on the impact and success stories in these cities. The program is available to SMEs throughout Spain.
What digital services are essential for a small business today?
Essential services include professional web design, SEO optimization, online marketing strategies, digital advertising, and effective social media management.