You know there is a sea of information out there, don’t you? And the question that usually overwhelms us is: How to make your brand successful, how to stand out in the market horizon? You don’t need a millionaire budget to make your brand leave an indelible mark. In this post you will find strategies and ideas to make your brand stand out. We share with you 5 branding strategies for startups.
How knowing your Niche affects branding.
Before you go to market, you have to know your audience. It is a must to know and understand your target audience in depth. What do they like? What are they passionate about? What keeps them awake at night? What makes them dream? What are their pains and needs? Today you have a lot of tools at your fingertips, some free and some paid to do research. Social media analysis and online surveys are your allies in this adventure. Understanding these little big details will make your brand resonate more strongly.
Tips on how to know your niche:
Use free or low-cost tools like Google forms, for your surveys or if you are looking for something more attractive and engage your audience you have Tyform. Para analizar el comportamiento de tu audiencia tienes Google Analytics.
Authenticity at its best. Being you, but in HD, key to your branding strategy.
In the world of branding, being authentic is priceless. Sit down with your team, think and clearly define who you are, what value you bring and why your company/startup deserves a place on the podium. This addresses everything from your brand’s value proposition, to the tone of voice you use when communicating with your audience.
Brand Authenticity Tips:
Create your own “brand bible” what should your brand manual or corporate identity manual contain? Detail your mission, vision, brand personality, visual identity and style guidelines.
Use Storytelling as a superpower
Stories connect us, link us, excite us, and connect with people’s memories. Use storytelling to tell everything about your brand, emphasize the “why” of your existence, that goes beyond the “what” your startup does. This will create an emotional connection with your audience and can turn them into your allies and loyal followers.
Storytelling and branding tips:
Share the story of your brand and founders, the process of creating your products or customer testimonials. Use your networks and blog to share this content.
Exploit social networks (with a strategy in mind).
Take advantage of your own media or owned media! Use these platforms to enhance your branding, show your brand personality, interact with your community, generate and share valuable content that attracts traffic and audience. In this way you reinforce and increase your authority in your sector.
Social media and branding tips:
You don’t need to be on every platform. Choose the right platform for your audience, the one they spend the most time on. Focus your efforts there. Use tools like Canva to create your posts and visual elements attractive and impactful without spending a fortune.
Be a master of the MVP (minimum viable product).
In branding sometimes less is more. An MVP allows you to launch your brand and get real feedback from real users without investing a lot. This strategy allows you to improve quickly, through iteration (cyclical processes of elaborating, refining and improving a project), ensuring that your brand goes in the right direction and evolves smoothly.
Minimum Viable Product Branding Tip
Use the feedback from your first users to refine, adjust, improve your branding and the offer of your products and services. Tools such as Trello or Asana can help you manage this process, at no great cost.
You are ready to start with your Branding!
Developing a successful successful and effective branding strategy and effective branding strategy for your startup doesn’t have to be a steep hill to climb, nor does it have to be an obstacle. By following our branding strategies, tips and advice, with creativity, authenticity and of course a user-centric approach, you will be able to build a memorable brand that connects and bonds with your audience. Remember that the world of branding is built on small, big details, let’s go for it!
If you have any doubts or need help with your company’s branding, you can contact us at schedule a call with Daniel.
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