Today we are going to show you 9 SEO tricks that very few people know. So if you’re sick of reading the same old strategies, you’ll love these little-known tips.
SEO Hack #1: Use these words in your title tag, get more traffic
A few years ago, SEO professional Ross Hudgens decided to conduct an interesting experiment. Ross analyzed 7,999 pages that ranked on the first page of Google. And what did you find?
Ross found that higher ranking pages tended to use these 7 words in their title tags.
Why does this happen?
Well, Google improves websites that get a high organic click-through rate.
According to Ross, these terms tend to attract clicks from Google search engines.
And because pages that use these words in their title get more clicks, they also get higher rankings. In addition to the terms Ross found, here are a few others we use to maximize our organic click-through rate:
- Today
- Now
- Quick
- works quickly
- Easy
- Simple
- Quick
- Step by step
- New
SEO Hack #2: Find long tail keywords with “Searches related to…”
This technique is actually very simple. We tell you how to do it:
First, type a keyword into Google.
Next, scroll to the bottom of the search results until you reach the “Related Searches” section. This section is where Google shows you keywords that are similar to the one you just searched for.
And because these terms come directly from Google, they can become excellent long tail keywords for you to target.
SEO Hack #3: Use these little-known sources of awesome keyword ideas.
You’ve probably already used Google Suggest to find long tail keywords. It’s when you type a phrase into Google and see what keywords it suggests.
This tactic is very good. But there is a problem with this approach:
Everyone knows it!
That is why we recommend using untapped sources of suggested keywords. We’re talking about places like YouTube, Amazon, Wikipedia and Bing.
SEO Hack #4: Reduce your bounce rate and get higher rankings
Different studies analyzed 11.8 million Google search results to discover why certain pages rank higher than others. One of the findings was that pages with a low bounce rate tend to outperform pages with a high bounce rate. Now:
It is unclear whether Google uses bounce rate as a direct ranking signal.
Our findings could be a case of correlation not always equating to causation.
For example, pages with a low bounce rate may have better content. And that’s why Google ranks them so highly. Or it could be that Google uses bounce rate as a direct ranking signal. Either way, we recommend finding pages on your site with a high bounce rate and improving the content to get people to stay.
SEO Hack #5: Use Google Ads to optimize click-through rate (CTR).
One of the best ways to increase CTR are…
…Google ads.
In case you’re not familiar with how Google Ads works, it’s basically one big auction. But unlike most auctions, Adwords also takes into account the click-through rate of an ad. If an ad has a really high CTR, you get a big discount with each click.
Needless to say, every ad you see on Google is optimized like crazy to maximize clicks.
And when we realized that you could use these ads to help write the page title and description tag, a light bulb went off.
We will guide you through the process step by step.
- First, search for your keyword in Google.
- Keep an eye on the Adwords ads that appear at the top and bottom of the first page.
- If you identify a word or phrase in many ads, use it in your title and description tag. You will probably notice an increase in your CTR and organic traffic exponentially.
SEO Hack #6: Create backlinks from “Link Summaries”.
Now it’s time for our first link building technique.
Backlinks are still essential for SEO. After all, a Google employee recently said that backlinks are one of Google’s top 3 ranking signals.
But let’s show you one of the favorite link building strategies:
Link Roundups.
Link digests are weekly or monthly blog posts that link to the best content that recently appeared. If you publish high quality content on your website, you have a good chance of having your content included in a summary.
Let’s go into the steps.
First, you need to find link summaries in your industry.
All you need to do is search Google using these search strings.
“your keyword” + “link summary”.
“your keyword + summary
“your keyword” + “the best of”.
“your keyword” + this week
And you should find at least a handful of abstracts that fit nicely into place.
Then, contact the person running the link digest. Pro tip: use Hunter.io or Voila Norbert to find the person’s email address.
Let them know that they do a great Roundup and that your content might be a good fit. If your content is a good fit, they will usually have no problem adding a link to their site in that week’s roundup.
SEO Hack #7: Resource Page Link Building
Speaking of links, let’s cover another white hat link building technique: resource page link building.
This strategy is similar to link summaries… with one big difference.
Like link summaries, resource pages link to amazing content on a given topic. But unlike abstracts, resource pages include the best content of all time on that topic.
First, use these search strings to find resource pages in your niche.
“fitness” + “resource page”
“aptitude” + “resources”
“fitness” + “recommended sites”
“fitness” + “links”
When you find a page where your link would make sense, send them this tested email:
Hello [Nombre],
I was looking for some content on [Tu tema] today when I found your excellent resource page.
It is very good!
I really like that [Algo único sobre su página de recursos o sitio web].
In fact, I recently posted a piece of content on [Tu tema].
It could be a good addition to your page.
Either way, keep up the amazing work.
Thank you,
[Tu nombre]
Obviously, this is a kind of numbers game.
But if your content is good, you will find that many people have no problem adding your link to their resource page.
SEO Hack #8: Pay attention to SERP features
You’ve probably noticed that Google is adding more resources to the search results. Instead of only 10 blue links, Google results now have:
- Knowledge graphs
- Rich Snippets
- Video results
- And more ads than ever
Why is this important?
The point is that most people choose a keyword based on two things:
- Search volume
- Competition on the front page
But they do not consider that Google’s new SERP features may steal clicks from organic results. The trick is to target keywords that do not have many SERP features. That way, you won’t rank for a keyword that ends up getting very few organic clicks.
We hope you found these SEO hacks helpful. If you want to outsource this service and make your web pages rank high in the search engine, contact Several. Shall we talk?